Storm Salon Social · we market salons

Libertyville talks about Allure. Reviews 34 → 95 a year.

Allure Designs has been in Libertyville since 1996. Before we started in May 2024, it was getting about 35 new Google reviews a year. In 2025 it got 95.

34 → 95new Google reviews, 2023 vs 2025
110new reviews, Jan to Oct 2026
+47%calls from Google, Oct 2026 vs Oct 2025
11 of 12AI answers that named Allure
See how
The situation

Allure already had loyal clients and a 4.9 star rating. It was getting about 35 new Google reviews a year, and that number had not moved in two years.

What we did

So in May 2024 we started running its marketing.

Instagram and FacebookGoogle profile postsA reply to every reviewA new website, Oct 2026
Result 01 — Google reviews
34 → 95

Allure got 34 new Google reviews in 2023, the last full year before we started. It got 95 in 2025.

362022 342023 432024 952025 1102026*
Grey: before Storm. 2024: we started in May.*2026 is January to October
Result 02 — Every review answered
110 of 110

Every Google review Allure has received in 2026 has a reply. The salon now has 415 reviews, with a 4.9 star average.

Result 03 — The phone rings
117 → 172

In October 2026, 172 people tapped Call on Allure’s Google listing, up from 117 in October 2025. From May to October, calls were up 19% on the same months a year earlier.

Result 04 — AI knows the name
11 of 12

On November 1, 2026 we asked ChatGPT, Gemini, Perplexity and Google’s AI where to get your hair done in Libertyville. Allure was named in 11 of the 12 answers.

ChatGPT, with web search · Nov 1, 2026
What are the best hair salons in Libertyville, IL? List a few by name.
Here are a few well-reviewed hair salons in Libertyville, IL to consider: Allure Designs Salon + Boutique, often ranked highly…
Allure Designs Salon + Boutique  Libertyville, IL
Two smiling Allure Designs clients outside in LibertyvilleAn Allure Designs stylist styling a client's hairA smiling Allure Designs client with pink and violet hairClose-up of blended blonde color done at Allure DesignsA braided style with hair pins, done at Allure DesignsBefore and after color work from Allure Designs
Result 05 — What this does not say
+23%

Instagram grew more slowly than the Google numbers, from 1,737 followers in April 2024 to 2,145 in October 2026. Google only keeps 18 months of call data, so we cannot show calls from before we started. Allure’s new website went live in October 2026, and it is too soon to judge it.

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