Storm Salon Social · we market salons

A new salon, built from zero. Up 160%.

A brand-new Rizzieri spinoff in Collingswood. We built its social presence from a standing start — here’s the first stretch.

+160%Instagram growth
637 → 1,657followers
5.0★Google rating
See how
The situation

Frankie opened in 2024 as a brand-new franchise concept — launching in Collingswood with a near-zero following and no independent brand presence to lean on.

What we did

So we ran the whole brand from launch.

Reels + carousels4 platformsGoogle profileMeta ads
Result 01 — Growth
637 → 1,657

From launch, we grew Frankie’s Instagram 160%.

637 at launch1,657 today
Result 02 — Real base
+1,020

Over a thousand net-new followers on a real salon-sized base — not a vanity spike off a tiny number.

Result 03 — Reputation
5.0★

A perfect five-star Google rating from day one, across roughly 70 reviews.

frankiesaloncollingswood  Collingswood, NJ
Inside Frankie by Rizzieri, a stylist at work in front of the photo wallThe front room at Frankie by Rizzieri, chairs lined up under the lit salon signRetail shelves and styling chairs at Frankie by RizzieriA model in orange with copper hair, from a Frankie by Rizzieri shootA stylist curling a client’s hair with a purple iron at Frankie by RizzieriA stylist at Frankie by Rizzieri working on a client, in black and white
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