More of Brea is watching. Reach up 79%.
Since we took over in early 2025, every Vanity post reaches nearly twice as many people as it used to.
The old feed leaned on giveaways. They pumped up the likes — but real reach, the new faces in Brea, never grew.
So we rebuilt the feed around people, not giveaways.
Every post now reaches nearly twice as many people as it did before us.
The following climbed 35% since takeover — 705 real people who chose to keep watching.
Posts that introduced a real stylist reached twice as far — and pulled about three times the profile visits toward booking.
Their furthest-reaching post of the year was “Meet Karla” — a plain stylist intro.
Engagement rate dipped, because the old feed inflated it with giveaways. Reach is the harder, honest number — and it’s the one that went up.
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