A salon business card earns its keep when it does one job well: get the client to come back.
A salon business card earns its keep when it does one job well: get the client to come back. Most cards waste that job on a logo and a phone number. Yours should turn a first visit into a second.
Put the rebooking path front and center
The stylist's name, a QR code that opens your online booking, and one reason to return, like a line that says book your next visit within six weeks to keep your color fresh. On the back, a simple refer-a-friend offer that rewards both people. Small things, but they turn a card into an appointment.
Hand it over with the date already on it
At checkout, write the next appointment on the card before you give it over. A card with a date on it gets kept and looked at. A blank one gets lost in a bag by Tuesday.
Make it look like your prices
The card is a tiny ad for your brand. Design it to look like your salon, not a free template. If you charge premium prices, the card in her hand should say so before she reads a word.