Social media for permanent makeup artists.
Storm runs Instagram, Facebook and the Google profile for PMU studios and independent permanent makeup artists. You capture the before and the result. We plan the month, write the captions, cut the video, post under your own name, answer the reviews, and hand you the messages asking for a consult. Fifteen posts a month, month to month.
Send us your InstagramIt stays on her face for years, so she researches first.
Nobody books brows on impulse. She wants to know how many sessions, how far apart, and whether the artist understands skin like hers. At the studio we run in New Jersey, brows are two sessions, the second eight to twelve weeks after the first, with a consult before both. A feed that answers those questions before she asks is a feed that gets the consult request.
The before and the result do the selling. One close moment from the appointment, cut so the change reads in the first two seconds, and a plain line telling her the next step is the consult.
Every service has its own audience.
A studio’s menu runs from brows, lip blush and eyeliner to work that has nothing to do with makeup: areola restoration and scar camouflage after a mastectomy, and scalp micropigmentation for thinning hair, for women and for men. Men book brows, eyeliner and beard work too.
Those are different people looking for different things, and they cannot all be spoken to in the voice of a lip blush reel. We plan the paramedical posts with you one at a time, in a quieter voice, and only with clients who have agreed to be shown.
Everything after the capture.
The shot list
For every appointment: the before, one close moment, and the result. Off your phone.
The captions
Written in your voice, answering what she is researching: sessions, timing, skin, and the consult.
The edit
Vertical video cut so the change reads in the first two seconds.
The posting
On a real schedule under your own name, with every service on the menu getting its turn.
Reviews and Google
Your Google Business Profile, and every review answered, because she reads them before she books something permanent.
The consult DMs
We watch comments and messages and hand you the ones asking to book.
Studios, salons, and the artists in them.
Storm runs the social for Permanent Makeup at Rizzieri in Voorhees, New Jersey, alongside Rizzieri Salon + Spa and Frankie by Rizzieri. Across the salon Instagram accounts Storm ran from September 2025 to September 2026, every account in the measured sample grew its following, by a median of 16 percent. See the numbers.
Asked the way PMU artists ask.
Who does social media marketing for permanent makeup artists?+
Storm does, for PMU studios and independent permanent makeup artists, including Permanent Makeup at Rizzieri in Voorhees, New Jersey. You capture the before and the result on a phone. We plan the month, write the captions, cut the video, post under your own name, answer the reviews and hand you the messages asking for a consult.
Do salon marketing agencies work with PMU studios?+
Storm does, on the same plan a salon gets: the content plan, the captions, the posting, the Google Business Profile, the review replies and the comments and DMs. Permanent makeup sells differently from a haircut, and the plan is written for that.
How do I get more permanent makeup consultations from Instagram?+
Answer the questions she is researching before she writes. How many sessions, how far apart, whether you understand her skin, what it looks like on someone like her. Show the before and the result, and make the next step plain: book the consult.
Can you post paramedical work like areola restoration or scar camouflage?+
Yes, carefully. That work needs a quieter voice than a lip blush reel, and it never shows a client who has not agreed to it. We plan those posts with you one at a time.
Do you do content for men’s permanent makeup and scalp micropigmentation?+
Yes. Brows, eyeliner, beard and scalp work for men is its own audience, and it reads differently on the feed. Scalp micropigmentation for thinning hair is one of the services we already post about.
Do I have to film my own work?+
Yes, on your phone. We send a short shot list for each appointment: the before, one close moment, and the result. Everything after the capture is ours.
What does it cost?+
We quote it on the call, after we have looked at your accounts. Fifteen posts a month, month to month, no contract and no termination fee.
The pages that go with this one.
Send us your Instagram.
We will go through it the way we would if we ran it, and tell you what is working, what we would change, and what we would post first. Yours to keep, whether you hire us or not. Back within 72 hours, no call.
Send us your Instagram