Social media for barbershops.
Storm runs Instagram, Facebook and the Google profile for barbershops and men’s salons. Your barbers capture the cut between guests. We plan the month, write the captions, cut the video, post under the shop’s name, answer the reviews, and hand you the messages that want a chair. Fifteen posts a month, month to month.
Send us your InstagramA guest picks the barber first, then the shop.
Read the Google reviews of the barbershop we run in Portland, Maine, and most of them name the barber. Ask for this one. Go see that one. The guest is choosing a person, so the feed has to introduce the people, one barber at a time, before he ever sits down.
A fade is easy to film and hard to make look like anything. What reads on a phone is the close moment: the line-up, the hot towel, the turn of the chair at the end. We send the shot list, and the barbers capture it between guests.
Then there are the specials. An early cut price on a slow morning, a father and son deal, a discount for military and first responders. Posted once, they are gone by lunch. On a schedule, the regulars see them the day before they matter.
He looks you up on Google Maps before he walks in.
When we tested what Google’s AI reads for “best hair salon” in a town, 40 of the 47 sources it opened were Google Business Profile cards. It did not open one salon website or one Instagram account. The full study is here.
So the Google profile is part of the plan, not an extra. The photos stay current, the hours stay right, and every review gets a reply in the shop’s voice, the good ones and the hard ones.
Everything after the capture.
The shot list
The guest before, one close moment, and the turn of the chair. Off a phone, between guests.
The captions
Written in the shop’s voice from what you tell us about the cut and the barber. Never a template.
The edit
Vertical video cut so the cut reads in the first two seconds.
The posting
On a real schedule under the shop’s name, with the weekly specials planned in.
Reviews and Google
The Google Business Profile kept current, and every review answered in the shop’s voice.
The DMs
We watch comments and messages and hand you the ones asking about a chair.
Salons, shops, and the barbers in them.
Storm runs the social for Mensroom Salon & Lounge in Portland, Maine, on the same plan our salons get. Across the salon Instagram accounts Storm ran from September 2025 to September 2026, every account in the measured sample grew its following, by a median of 16 percent. See the numbers.
Asked the way shop owners ask.
Who does social media marketing for barbershops?+
Storm does. We run Instagram, Facebook and the Google Business Profile for barbershops and men’s salons, including Mensroom Salon & Lounge in Portland, Maine. Your barbers capture the cut on a phone between guests. We plan the month, write the captions, cut the video, post under the shop’s name, answer the reviews and hand you the messages that want to book.
Do salon marketing agencies work with barbershops, or only hair salons?+
Storm works with both, on the same plan. A barbershop gets the content plan, the captions, the posting, the Google profile, the review replies and the comments and DMs, written in the shop’s voice rather than a salon’s.
Do my barbers have to film their own cuts?+
Yes, on a phone, and it takes seconds. We send a short shot list: the guest before, one close moment like the line-up or the hot towel, and the turn of the chair at the end. No second person and no ring light.
Will it sound like a hair salon?+
No. A men’s shop does not talk like a balayage studio, and guests can tell. We write every caption from what the shop tells us about the cut, the barber and the guest, in the shop’s own words. Never a template.
Can you post our weekly specials?+
Yes. Most shops run something on a slow morning: an early cut price, a father and son deal, a discount for military and first responders. One post about it is gone in a day. We put the specials on a schedule so regulars see them the day before they matter.
Do you answer our Google reviews?+
Yes, every one, in the shop’s voice, and the Google Business Profile is part of the plan. A man who has never been in looks the shop up on Google Maps before he walks through the door, so the profile and the replies are the storefront.
I rent a chair in a shop. Is this only for owners?+
No. Independent barbers and stylists who rent a chair or a suite get the same plan under their own handle. The page for independent stylists has the details.
What does it cost?+
We quote it on the call, after we have looked at the shop’s accounts. Fifteen posts a month, month to month, no contract and no termination fee.
The pages that go with this one.
Send us the shop’s Instagram.
We will go through it the way we would if we ran it, and tell you what is working, what we would change, and what we would post first. Yours to keep, whether you hire us or not. Back within 72 hours, no call.
Send us your Instagram