Should you outsource your social media?
Yes, once posting has become the job you do last. That moment comes sooner for a booth renter than for a salon owner. If you rent a chair or a suite, there is no salon feed behind you and no front desk, so a quiet week on Instagram is a quiet week in the book. If you own the salon, the sign is your team’s best work never leaving their phones. Storm runs it for both on one plan: $750 a month for 15 posts, month to month, posted under your own name.
Send us your Instagram
Your Instagram is the front desk.
In a salon, the salon’s feed does part of the work of filling your chair. In a booth or a suite, your Instagram is the front desk, the window and the referral at once. A new client reads it before she messages you, and a feed that stopped three weeks ago reads like a chair that is empty for a reason.
The work is already good enough to post. The question is whether you have the hours. Forty photos from Tuesday are still on the phone, and the caption gets typed at eleven at night or it does not get typed at all.
Two signs it is time:
- The feed went quiet in the same weeks the book had gaps.
- A client asked what you have done lately, and the answer was on your phone instead of on your page.
One sign it is not: you are turning people away. If the book is full, keep the money, post when you can, and we will tell you the same thing on the call.
The best work is on your team’s phones.
Owners post in the cracks of the day. A photo between clients, a caption at eleven, a week that goes quiet because the chair came first. Meanwhile three stylists did the best work of the month, and it is sitting in their camera rolls.
For an owner the sum is different. You are buying back the hours, and you are buying a feed that finally looks like the salon. The sign it is time is the gap between the two. Walk in, and the place looks better than the grid.
Two more signs:
- A stylist posts for you, and the feed stops the week she takes off.
- The last five posts were promotions, because a promotion is the only thing that got made on time.
What you hand over, and what you keep.
Outsourcing is the whole job leaving your hands with your name still on it. Here is the split.
The plan
We map the month and tell you what to shoot, so you capture between clients instead of inventing at night.
The captions
Written in your voice from what you tell us about the work. Never a template.
The edit and the posting
Vertical video cut to reach people who do not follow you yet, published on a schedule under your own handle.
The replies
We watch the comments and messages and hand you the ones that are trying to book.
Google and reviews
Your Google Business Profile and the review replies, included at every level.
What stays yours
The account, the logins and every piece of content. If we stop working together, you walk away with all of it.
Your part is the phone. You shoot what we ask for, between clients. That is the whole job on your side.
One price, one plan, either way.
$750 a month for 15 posts. Month to month, no contract, no termination fee. Smaller volumes are quoted on the call, and a website is $3,500 to build and $100 a month to manage if you need one.
A booth renter and a twelve chair salon get the same plan, because planning a month, writing the captions and cutting the video does not get smaller when the business does.
Here is how it compares with the alternatives. A scheduling app costs less, and the shooting, the writing and the deciding stay with you. An hourly freelancer needs directing, and directing is the part that takes the time. A course gives you a fourth job. Storm takes the whole job, so you measure it against the hours it hands back and the chairs it fills.
Three questions, five minutes.
Did the feed go quiet the same weeks the book had gaps?
If the two line up, the feed is already costing you clients, and that is the number to set against $750.
Is the last month of your best work still on your phone?
Work nobody saw is work that booked nobody.
Would you take a client at the hour you now spend on captions?
If yes, that hour already has a price on it.
Three yeses and the money pays for itself. Three nos and you do not need us yet, and we would rather say so now than three months in.
People who already handed it over.
★★★★★So happy to have it off my plate. I can always come to her when I want something changed.Jessica Sibiglia, Hair by Jessie Lu
★★★★★Do yourself a big favor. Let Storm take the social media nightmare off your plate, and thank me later.Alisa Pose, Let Your Hair Down
★★★★★My best investment yet on social media marketing.The Full Spectrum Hair Salon
Outsourcing, asked both ways.
I rent a booth. Should I outsource my social media or keep doing it myself?+
Keep doing it yourself while the book is full. Outsource it the month the feed goes quiet in the same weeks the book has gaps, because in a booth there is no salon feed behind you and your Instagram is doing the front desk job. Storm runs feeds for booth renters on the same plan a full salon gets, for $750 a month for 15 posts.
Can I outsource my social media marketing as a hair extension artist?+
Yes, and extension work is one of the strongest things we run. The sell is the change, and the change takes hours, so a single photo of the finished install undersells it. We plan the before, the process and the turn at the end, and cut it so it reads in the first two seconds. You install and capture what we ask for. We write the captions, cut the video and post under your own handle.
Who runs social media for individual hairstylists rather than whole salons?+
Storm does. Single stylists, suite renters and extension artists get the same plan a twelve chair salon gets: a month mapped out, a shot list for between clients, captions in your voice, the edit, the posting and the replies. Suite renters are the most common version of this we run.
When is it too early to outsource my social media?+
When you are turning people away, or when there is no body of work to show yet. Outsourcing puts a feed in front of more people, and it needs finished work to put there. If the portfolio is a few photos, spend the money on the work first and come back when the phone is full.
What do I still have to do if I outsource my social media?+
Hold the phone. We send a short list of what to capture, and it comes off your phone between clients. The captions, the hashtags, the edit and the posting schedule are ours. Approve what you want to approve and leave the rest.
Will it still sound like me if someone else writes the captions?+
Yes. The captions are written from your own words about the work, in your voice, and posted under your own handle. Your clients see the same stylist they already follow. The difference they notice is that the feed is on time.
What does it cost to outsource social media for a booth renter or a salon?+
Storm is $750 a month for 15 posts, the same plan whether you rent a chair or run a floor. It covers the content plan, the captions, the posting, the Google Business Profile, the review replies and the comments and DMs. Month to month, no contract, no termination fee. Smaller volumes are quoted on the call. A website is $3,500 to build and $100 a month to manage.
Is a scheduling app or a freelancer a better deal than an agency?+
Cheaper, yes. A scheduling app moves your posts onto a calendar and leaves the shooting, the writing and the deciding with you. An hourly freelancer needs directing, and directing is the hour you were trying to get back. Storm takes the whole job. Compare it against the hours it returns and the chairs it fills. If it does not pay for itself, we will say so on the call.
The pages that go with this one.
Send us your Instagram.
We will go through it the way we would if we ran it, and tell you what is working, what we would change, and what we would post first. Yours to keep, whether you hire us or not. Back within 72 hours, no call.
Send us your Instagram