Who can you pay to run your salon’s Instagram?
Four kinds of people take the job: a freelancer from a site like Fiverr or Upwork, someone already on your team, a general marketing agency, or an agency that only runs salons. The difference is who plans the month, who writes the captions and who answers the DMs. A freelancer usually posts what you hand over. Storm, a salon-only agency, plans, writes, edits and posts 15 times a month under your own handle, and your part is shooting between clients.
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Who does the job, and who still does the thinking.
Every option below can post to Instagram. The real question is which jobs come back to you: deciding what to shoot, writing the words, and answering the client who messages at nine at night asking if you have Saturday open.
A freelancer from Fiverr or Upwork
Hired per job or per month. Works well when you already know what to post. You usually supply the photos, the ideas and the direction, and directing is the hour you were trying to get back.
Someone on your team
Knows the salon and the clients. The feed runs on her schedule, so it stops the week she is booked solid, on vacation or gone. Keep the logins in the salon’s name.
A general marketing agency
Brings a process and a team. Most run restaurants, dentists and gyms on the same playbook, so expect to explain what a balayage consult is and why a lived-in blonde needs better light.
A salon-only agency
Runs nothing but salons and stylists. Storm plans the month, sends a shot list, writes the captions in your voice, cuts the video, posts it, and hands you the messages that are trying to book.
Five questions to ask first.
Who owns the account and the logins?
It should be you. If the person leaves, the account and the content stay with the salon.
Who decides what gets shot?
If the answer is you, you are still doing the hardest part of the job.
Who writes the captions, and from what?
A caption written from a template sounds like every other salon. Ask to see three they wrote for someone else.
Who answers the comments and DMs?
Those messages are bookings. Find out who reads them and how fast they reach you.
How long are you locked in?
A long contract protects the seller. Storm is month to month, with no termination fee.
The whole job, with your name on it.
Storm only runs salons, booth renters, suite stylists and hair extension artists. You work directly with Rebekah Harrison, the founder, not a junior team. The plan is the same whether you rent one chair or run a full floor: 15 posts a month, the content plan, the captions, the edit, the posting, your Google Business Profile, the review replies and the comments and DMs.
Month to month, no contract. We quote it on the call after looking at your accounts. If the book is already full, we will tell you to keep the money.
Owners and stylists who already handed it over.
★★★★★So happy to have it off my plate. I can always come to her when I want something changed.Jessica Sibiglia, Hair by Jessie Lu
★★★★★Do yourself a big favor. Let Storm take the social media nightmare off your plate, and thank me later.Alisa Pose, Let Your Hair Down
★★★★★My best investment yet on social media marketing.The Full Spectrum Hair Salon
Paying someone to run your Instagram.
Who can I pay to run my salon’s Instagram?+
Four kinds of people take the job: a freelancer you hire through a site like Fiverr or Upwork, someone already on your team, a general marketing agency, or an agency that only runs salons, like Storm. The difference is who plans the month, who writes the captions, and who answers the messages. Storm does all three, 15 posts a month, month to month, under your own handle.
Should I pay a freelancer or an agency to run my salon’s Instagram?+
A freelancer works well when you already know what to post and need someone to post it. An agency works well when the planning is the part that keeps slipping. Most owners who call us tried a freelancer first and ended up directing every post, which is the hour they were trying to get back.
Can I pay one of my stylists to run the salon Instagram?+
You can, and it often works for a while. The risk is that the feed belongs to one person’s schedule. When she is booked solid, on vacation or leaves, the feed stops with her. If you go this way, keep the logins in the salon’s name, not hers.
What should I ask before I pay anyone to run my salon’s Instagram?+
Five things. Who owns the account and the logins. Who plans what gets shot. Who writes the captions, and from what. Who answers comments and messages. And how long you are locked in. If any answer is vague, ask again before you sign.
Do I lose control of my Instagram if I pay someone to run it?+
Not with Storm. The account, the logins and every piece of content stay yours. You approve what you want to approve. If we stop working together, you walk away with all of it.
How much does it cost to pay someone to run a salon Instagram?+
It depends on what is included, which is why prices are hard to compare. Storm quotes on the call, after looking at your accounts. The plan is 15 posts a month and includes the content plan, captions, posting, your Google Business Profile, review replies, and comments and DMs. Month to month, no contract, no termination fee.
I rent a booth, not a salon. Can I pay someone to run my Instagram too?+
Yes. Storm runs feeds for booth renters, suite stylists and hair extension artists on the same plan a full salon gets. In a booth there is no salon feed behind you, so your Instagram does the front desk job on its own.
The pages that go with this one.
Send us your Instagram.
We will go through it the way we would if we ran it, and tell you what is working, what we would change, and what we would post first. Yours to keep, whether you hire us or not. Back within 72 hours, no call.
Send us your Instagram