In 12 months, 24 salon listings on Google drew 806,672 views and 212,776 calls, website clicks and direction requests. August was the busiest month and February the slowest.
Most "salon statistics" pages repeat the same market-size estimates from report sellers. This one is first-hand: twelve full months of Google Business Profile data for 24 real salon and beauty studio listings in the US, reported as totals. No salon is named and no city is given.
The headline numbers
- 806,672 listing views in 12 months. 82 percent came from Google Search and 18 percent from Google Maps. 81 percent were on a phone.
- 212,776 actions: 103,764 website clicks (48.8 percent), 63,428 calls (29.8 percent) and 45,584 direction requests (21.4 percent).
- 25.5 actions per 100 views for the typical (median) listing. The lowest listing got 7.8 and the highest 61.7.
- Calls swing more than anything else. At the median listing, calls were 20.6 percent of actions. Across listings the share ran from 1.5 percent to 55.3 percent.
| Action | Total | Per 100 views |
|---|---|---|
| Website clicks | 103,764 | 12.9 |
| Calls | 63,428 | 7.9 |
| Direction requests | 45,584 | 5.7 |
| All actions | 212,776 | 26.4 |
A "view" is Google showing the listing to someone, not a unique person, and one person can take more than one action. The combined rate (26.4) is a little above the median listing's (25.5) because a few large listings pull the total up.
The salon year: August peaks, February dips
Each month below is shown as an index, where 100 is the 12-month average. The dark bar is listing views. The lighter bar is actions (calls, clicks and directions).
| Month | Listing views | Actions |
|---|---|---|
| Oct 2025 | 120 | 105 |
| Nov 2025 | 108 | 95 |
| Dec 2025 | 103 | 102 |
| Jan 2026 | 91 | 96 |
| Feb 2026 | 75 | 84 |
| Mar 2026 | 90 | 96 |
| Apr 2026 | 90 | 100 |
| May 2026 | 90 | 106 |
| Jun 2026 | 83 | 101 |
| Jul 2026 | 101 | 104 |
| Aug 2026 | 132 | 114 |
| Sep 2026 | 116 | 96 |
Two things stand out. February is the low point on both measures, and August the high point. And views swing much harder than actions do. Views fall to 75 in February, but actions only fall to 84. A slow month for being seen on Google is not always as slow a month for calls and clicks.
Reviews: more views, not a higher hit rate
I ranked the 24 listings by Google review count and compared that with what each listing got over the year.
| Google reviews | Listings | Median views a year | Median actions a year | Actions per 100 views |
|---|---|---|---|---|
| Under 100 | 8 | 10,030 | 2,732 | 19.8 |
| 100 to 299 | 7 | 25,773 | 6,690 | 31.1 |
| 300 or more | 9 | 62,813 | 11,341 | 24.9 |
Salons with more reviews were seen far more (Spearman rank correlation 0.87 between review count and views) and got more calls (0.76) and more actions overall (0.82). But review count had almost no relationship with the share of viewers who acted (0.01). The middle group actually converted views best.
Read that carefully, because it's correlation, not cause. Bigger and older salons collect more reviews and more views at the same time, so this data can't say how much of the extra traffic the reviews themselves earned. With 24 listings, it's a pattern worth knowing, not a law.
What Google didn't report
- Bookings came back as 0 for all 24 listings. That means Google recorded no booking events through its own booking button, not that nobody booked. Bookings made on a salon's own system never reach Google. So bookings are left out.
- Messages came back as 0 for all 24. Google retired Business Profile chat in 2024, so that measure no longer counts anything.
Methods
Sample. 24 US Google Business Profile listings for hair salons, extension specialists and one permanent makeup studio, all with owner-granted management access. A 25th listing returned "permission denied" and is left out, not counted as zero.
Dates. October 1, 2025 to September 30, 2026, twelve full months. Pulled October 22, 2026.
Source. Google Business Profile Performance API daily metrics (impressions on Search and Maps, desktop and mobile, website clicks, call clicks, direction requests), summed by month. Review counts from the Business Profile reviews API on the same day.
Privacy. Totals only. No salon, owner or city is named, and no single listing's figures are shown.
Download. Monthly totals as CSV.
