When you open a suite, nobody is searching for you by name yet. Your first 90 days are about getting found by the people searching for what you do.
Month one: make yourself findable
Set up your Google Business Profile completely, with the right main category, your hours, your services and real photos of your work. Make sure your website or booking page says your name, your services and your town in plain sentences.
This matters more than any post. Most new clients search Google first and only look at Instagram after they find you.
Month two: collect reviews from every client
A new suite has few reviews, and the salons above you on the map may have hundreds. Ask every happy client for a Google review in the hour after her appointment, with a link that opens the review box directly. Our guide to Google reviews covers how to ask without it feeling awkward.
Month three: show your real work every week
Post your finished work every week, and name the service and the town in the caption. Real photos of your own clients do more than any template, because a stranger can see exactly what she would get.
What this looked like for solo artists we work with
Alisa Pose is a solo hair extension artist in San Diego. After we moved her to a new website in September 2026, calls from her Google profile went from 2 to 19 between September 23 and November 8, compared with the same dates in 2025.
Megan Hudgin is a hair extension artist in Chicago. Her new website launched in October 2026, and within about five weeks it showed up on Google’s first page for 63 searches that do not include her name.
See real numbers from salons we run on our salon SEO results page.