Shelly Malizola named her salon Allure so it would land near the top of the Yellow Pages. Nearly three decades later the name still fits a business that now includes a full retail boutique. A good name is chosen for where the salon is going, not just where it starts.
A good salon name is easy to say over the phone, free as an Instagram handle and a website address, legal to register in your state, not already trademarked, and broad enough to grow into. Below are more than 80 ideas sorted by style, two real naming stories from owners I have interviewed, and the six checks to run before you spend money on a sign.
How two salon owners chose their names
Allure Designs, Libertyville, Illinois. Shelly Malizola opened with two partners, Sue and Judy. Back then clients found salons in the phone book, so the three of them wanted a name starting with A, and built it from their own names: the two Ls from Shelly, the U and the E from Sue and Judy. "Designs" was added because the salon did more than hair at the time, with massage, spa and nail tables. The partners later retired and Shelly bought them out, but the name never had to change. As she put it:
"choosing a name like that, it's been great because the businesses continued to evolve over the years."
Shelly Malizola, Allure Designs
Salon Kreed, Colorado Springs. Greg Chavez sold his earlier salon in 2017. When he started again, he chose a word for what he wanted the team to believe in together: creed, spelled with a K. The name is a statement of values the staff can repeat, which is rare for a salon name and worth copying.
Two lessons. A name built from something other than one person's identity survives partners leaving and the business changing. And a name with a meaning behind it gives you a story to tell on day one, which is useful on social media and in hiring.
The six checks before you commit
- The phone test. Say it out loud to someone who has not seen it written, and ask them to spell it. If they cannot, clients cannot search for you. Creative spellings cost you bookings.
- Google Maps. Search the name in your city and the next one over. A salon with the same or a very similar name nearby will split your reviews and your calls.
- Your state's business registry. Every state lets you search registered business names, often through the Secretary of State. You may need to file the name as an LLC or a DBA before you can open a bank account under it.
- The USPTO trademark database. Search it at uspto.gov. A registered trademark in beauty services can force a name change later, after you have paid for signs and built up reviews.
- Instagram and the website address. Check that the handle and a website address are free, or close variations of them. Instagram usernames max out at 30 characters, so shorter names travel better.
- The five-year test. Will it still fit if you add extensions, a second location, a retail wall or a team of twelve? Names tied to one service or one street can box you in.
One more thing about Google. Its rules for Business Profiles say your listing name has to match your real business name, and adding extra keywords to it can get the listing suspended. If you want a word like "hair" or "color" to appear in your Google name, it has to be in the real name. That is a fair reason to choose "Juniper Hair Studio" over just "Juniper".
Hair salon name ideas, by style
These are starting points. Some are surely in use somewhere already, which is exactly why the checks above matter. Mix, shorten, and swap in words from your own story.
One-word names that feel like a brand
- Juniper
- Marlowe
- Sable
- Ember
- Linden
- Halcyon
- Vela
- Saffron
- Ivory Lane
- Wren
- Solstice
- Clove
Names built on the craft
- Shear Theory
- The Chair Room
- Foil and Form
- Root and Ribbon
- The Cutting Table
- Lather Studio
- Gloss House
- The Rinse
- Strand Society
- Tone and Texture
- Mane Craft
- Blade and Bloom
Names with a place in them
Use your street, neighborhood or a local landmark. These rank naturally in local search, but only use them if you are not planning to move or expand far.
- [Street] Hair Co.
- The [Neighborhood] Hair Room
- [Landmark] Salon
- Northside Hair Studio
- Old Town Shears
- Harbor Hair House
- Main and Maple Salon
- The Courtyard Salon
- Riverside Color Bar
- Second Street Studio
Names for a specialty
- The Blonde Room
- Color Theory Studio
- Lived In Color Co.
- The Curl Lab
- Coil and Crown
- Extension House
- Length and Lift
- Grey Area Studio
- The Bob Shop
- Balayage Bar
- Silver and Gold Hair
- Short Cut Studio
Names for a solo stylist or a suite
- Hair by [First Name]
- [First Name] Hair Studio
- Studio [Last Name]
- The [First Name] Chair
- Suite [Number] Hair
- One Chair Studio
- The Private Chair
- Room Seven Hair
- Quiet Hour Salon
- The Back Room Studio
Names with a value in them, like Kreed
- Kindred Hair
- Common Thread Salon
- True North Hair
- Steady Hands Studio
- The Honest Chair
- Gather Salon
- Rooted Hair Co.
- Kin Salon
- Good Company Hair
- Open Door Salon
Luxury and editorial
- Maison [Last Name]
- Atelier Hair
- Salon Noir
- The Velvet Room
- House of Gloss
- Ivory and Oak
- Gilded Salon
- The Parlor
- Salon Lumen
- Onyx Hair Atelier
Names for a barbershop or men's salon
- Straight Razor Social
- The Fade Room
- Steel and Comb
- The Gentleman's Chair
- Hot Towel Club
- Clipper and Co.
- Sharp Line Barbers
- The Barber Bench
Names to avoid
- Puns that wear out. They get a laugh the first time and an eye roll by the hundredth client. Some of the most common hair puns are already used by many salons, which makes you hard to find.
- Spellings people have to guess. Swapping letters for Ks, Zs or Xs makes you harder to find in search and harder to recommend out loud.
- A single service, if you might add more. "Brow Bar" is a problem the day you start doing color.
- A name too close to a chain. It invites a letter from their lawyer, and clients may think you are a franchise.
- Your own name, if you plan to sell. It is perfect for a solo stylist whose clients follow her. It is harder for a team or a buyer to carry it after you.
After you pick it
Claim the name everywhere on the same day: the Instagram handle, the website address, the Google Business Profile, and Facebook. Then use the name exactly the same way everywhere, the same spelling and the same words, because Google and AI search tools match your listings to each other by name and address. A salon that is "Juniper Hair Studio" on Google and "Juniper Salon" on Instagram looks like two businesses.
If you are opening, these will help next: how to open a hair salon, how to write a salon business plan, and grand opening ideas that pack the house.