Price from your costs and your calendar, not from what the salon down the street charges. That salon may be underpriced and quietly drowning.
Price your salon from your costs and your calendar, not from what the salon down the street charges. That salon may be underpriced and quietly drowning, and copying its prices copies the drowning.
Start with your real numbers
Add three things: your hourly overhead, your product cost per service, and the profit you actually need to take home. Set prices that cover all three and still keep your best stylists fully booked. If a service does not clear that math, it is not a price, it is a donation.
The underpricing trap
Underpricing is the single most common reason a packed salon still feels broke. Every chair is full, every stylist is exhausted, and there is nothing left at the end of the month, because each appointment was priced to lose a little. Being busy is not the same as being profitable, and more low-priced clients only deepens the hole.
How to raise prices without losing clients
Raise in small, planned steps. Tell clients ahead of time, in a warm message, not a surprise at checkout. Pair the increase with something that feels like more value. A good client rarely leaves over a fair raise. She leaves over feeling blindsided.